Title: “No, we can’t go home, there’s food at McDonalds“.
I want to shed light on the constant barrage of advertisements that beckon us to consume and put money towards capitalistic for-profit establishments, conditioning the notion that assimilating oneself into American mainstream culture will bring success and equitable social status. Advertised mostly to the persons whose identities are not represented or recognized as being part of the Western consumer “standard”(…)
This project is an observance of the push in assimilation of the mainstream cultural through a first-generational narrative look on food red lining and infrastructure, emmigrant family dynamics of gratitude and guilt, and the media’s role in the enactment of algorithms that aim to deliver the personas of desirable, consumable objects.